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Channel: Marketing Scales - resources
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Scarcity (Personal Resources)

The degree to which a person believes that his/her resources are insufficient and that more are needed is measured with four, seven-point Likert-type items.  The items themselves are rather ge

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Financial Sufficiency (Current)

A person’s belief that he/she has the necessary financial resources to not only pay bills but also feel relatively wealthy is measured using three, seven-point Likert-type items.

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Scarcity in the Job Market

Three questions with seven-point response alternatives measure the extent to which a person believes a particular person is sought after in the job market.

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Financial Sufficiency (Childhood)

Three, seven-point items measure a person’s belief regarding the degree to which the family had enough money to pay for food and housing when he/she was growing up.

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Corporate Social Responsibility (Company’s Ability)

How much a person believes that a company has the capability and resources to do public good is measured using three, seven-point Likert-type items.

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Psychological Ownership (Self-investment Route)

With three, seven-point Likert-type items the scale measures how much a consumer feels that he/she has devoted money, emotion, and other psychological resources to an object.

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Scarcity (Personal Resources)

With four, seven-point items, the scale measures how much a person believes he/she has not had enough “resources” in the past and may not have enough in the future.  The types of r

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Scarcity of Resources

Five, seven-point Likert-type items measure the degree to which a person believes people in the world, and one’s self in particular, have experienced not having enough resources.

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Prosperity

How much a person has experienced feeling fortunate and well-off is measured with four, seven-point items.  Although not explicitly stated in the items, the connotation seems to be financia

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Investment in the Relationship (Romantic)

This five-item Likert-type scale measures how much a person believes he/she has put a lot into a romantic relationship with a partner which would be lost if there was a breakup.

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